Introducing Moj: the vibrant short video app that's revolutionising digital expression across 18 Indian languages.As the lead illustrator, I spearheaded the creative process, from storyboarding to character sketching, and guided the animation journey for all our advertisements
Our theme was inspired by India's rich cinematic heritage, seamlessly blending pop culture references with user-generated content and product features. By tapping into festivals and movie themes, we not only captured attention but also achieved remarkable CPI and installation figures.
As a key component of the Mojwood campaign, "Dostana" marks our pioneering venture into the realm of animated music advertisements, which we proudly introduced just in time for Valentine's Day in 2021. We deliberately selected this particular track with the intention of promoting LGBTQ+ inclusivity, ensuring that love knows no boundaries.
Mia and Mast serve as the male and female avatars representing the Moj brand. We were delighted to have Ritviz as our official music partner, granting us the freedom to incorporate his tracks seamlessly without any legal complications. The advertisement spotlights Moj lenses, offering a playful AR experience that magically transforms the user's on-screen world.
Motion Designers Vikranth - Manish - Vishnu Sunil
Illustrators Mansi - Sakshi Agarwal
